GA) is primarily a tool for analyzing what users do on a website. So if you want to look beyond PPC costs and conversions, GA is a great solution. This can help explain why clicks are converting. It is also very effective for displaying acquisition data from other channels. So you're not limited to just reporting what's happening in AdWords. But while it automatically knows what traffic is coming from Twitter, Facebook and more, it doesn't know anything about campaign details or costs unless you do some serious work setting up UTM tracking tags and importing data from cost. In this case, you are paying for a free solution with your time.
GA is not a purpose-built reporting or dashboarding tool, so it may not be as sophisticated as you would like. It has some features like custom dashboards that can be emailed on a schedule. Advantages Bring in data from any advertising channel using the “cost import” feature and UTM tracking parameters. Helps analyze WHY clicks are converting, not just whether jewelry retouching service they have been converted. Simple integration with AdWords allows data to be shared back and forth between GA and AdWords. Automates sending reports on a schedule. The inconvenients Dashboards are limited to 12 widgets. Importing cost
data takes quite a long time unless you use a tool for it, but when you use a tool, that solution is no longer free. Reports cannot be marked as white. No way to make changes to multiple dashboards in bulk, making simple changes very laborious for agencies with many clients. AdWords campaign management reports Download and schedule reports from AdWords (screenshot from Google.com taken February 2017) The vast majority of AdWords advertisers use nothing more than AdWords itself to analyze results and get reports.